Giusti Experience

Problem: How do you take an piece(s) of George Giusti and create a compelling motion piece that encompass the feeling of his work and his process, which can be used as a promotional piece during RIT's George Giusti Exhibition.

My Solution: Focus on Giusti's "Mao Tse-Tung" sculpture which currently hangs on the third floor of RIT's Wallace Library. This makes the connection from the artist to the school. as well showcasing his sketch books in RIT's Cary Graphics Art Collection.

As part of Design Praxis II (VCDE-726) Visual Communication Design at Rochester Institute of Technology, the goal of this project was to showcase the work of Designer and Sculpture George Giusti.

3D book and sculpture modeling in Maxon Cinema 4D; Animation a combination of C4D and Adobe After Effects. Flat illustration created in Adobe Illustrator.

Photos provided by the Cary Graphic Arts Collection

Giusti, 1971; Painted Aluminum and Brass

Music: Lucid Dreaming by Till Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) https://creativecommons.org/licenses/... Music provided by Free Vibes: https://goo.gl/NkGhTg

“To dream is natural, but it takes work, and more work,

to mold vague ideas into an art and a reality that is far above

and beyond the easy alternatives of the past or present.”

- George Giusti, 1984

Purpose

Content

Focus on the sculpture of Mao Tse Tung. Using Cinema4D take the sketches and build the sculptures upon them. Each piece of Mao Tse Tung face can be placed on top of the sketch building the sculpture with the 3D pieces. The sketches will be featured in a 3D version of Giusit’s sketchbook.

Intention: Educate and entertain, showing a different perspective of the how the sculpture was built

Audience: The community at RIT; Appreciators of fine art and sculptures, Fans of Giusti

London’s Daily Telegraph Magazine commissioned Giusti in 1971 to create a series of sculptures featuring metal portraits of famous people.

The piece of “Mao Tse-Tung” was an impressive 7 feet wide

Made of multiple shaped pieces of painted brass and aluminum, along with mechanical eyes continually moving back and forth.

Drew, Ned, Brenda McManus, Paul Sternberger, George Giusti The Idea is the Heart of the Matter. Rochester, NY: Cary Graphic Design Archive Chapbook Series: Six, RIT Press, 2016.