Power Juice

Problem: Create a promotional motion piece that advertises a product or campaign

My Solution: Use fictional "Power Juice" to showcase a product and a brand in an energetic bright commercial paired with upbeat music.

Part of the Visual Communication Design 3D Motion class (VCD 636) at Rochester Institute of Technology, students were tasked to create a 30 second long promotional video for a product or a campaign. My project revolved around the a fictional bottled fruit juice called "Power Juice" inspired by many of the juices on the market today.  

Bottle model and animation created in Maxon Cinema 4D; fruit illustrations created with Autodesk SketchBook on Apple iPad; labels created in Adobe Illustrator; Animation created in Adobe After Effects

Music: Declan DP Track: The Forest https://www.youtube.com/c/declandpsecond Creative Commons Attribution license (reuse allowed) https://creativecommons.org/licenses/by/3.0/us/